Geniaware, one of the largest fully independent video game developers in Italy, today announces Lords of Football, a pick-up-and-play football lifestyle game set in a fully explorable 3D world, which is being developed for next-gen consoles and PC.

In Lords of Football you take on the role of first team manager in a strategic game of exploration, creativity and balancing human resources. For the first time ever the gameplay sees you manage footballers in every aspect of their lives from time out socialising at the pub to team tactics and on-pitch performance.

Played in first person ‘God’ mode, gameplay includes the day-to-day planning and maintaining of the club's training sessions. You also manage the psychological aspects of each individual footballer nurturing a more realistic relationship that comes with being a professional football manager. The advanced AI system delivers lifelike character types and face-to-face dialogue with your players. These exchanges can take place throughout the 3D world and during matches.

Lords of football offers revolutionised gameplay and customisation tools to simulate life on and off the pitch. You can lead a team of footballers and live the dream with true-to-life football personalities who demand training, leadership and recreational entertainment to keep them motivated.

You must create tactical strategies, keep press and supporters satisfied, track each footballer’s lifestyle habits, deal with the chairman's transfer market issues and much more. Lords of Football will demonstrate what effectively happens during the life of a club with all of the people involved.

Claudio Giacopazzi, General Manager at Geniaware, said: ‘Lords of football is being developed to open up the football genre through innovative gameplay solutions. We aim to entertain a wide audience offering a new approach to the football video game in a way not seen before in a sports title’.